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Shake That Brain: How to Create Winning Solutions and Have Fun While You're At It

ISBN: 978-0-471-74210-4
Hardcover
240 pages
February 2006
List Price: US $19.95
Government Price: US $10.17
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Shake That Brain: How to Create Winning Solutions and Have Fun While You're At It (0471742104) cover image

Introduction.

Part One: Attitude – Or – How to Prepare Your Brain for “New and Improved” Behavior.

1: Be DARING.

2: Be PREPARED.

3: Be OPTIMISTIC.

4: Learn That MISTAKES Are GREAT.

5: Have FUN with It.

6: Don’t Feel Like a NINCOMPOOP.

Part Two: Actions – Or – How to Shake Those New Ideas Loose.

7: Question Your ASSUMPTIONS.

8: Ask GOOD Questions.

9: Take an “OPPOSITES” Approach.

10: Never Take NO for an ANSWER.

11: Look for ELEGANT Solutions.

12: Try Some EMPATHY.

13: Look for the WORST Solution Possible.

14: Turn Your NEGATIVES into POSITIVES.

15: Ask Yourself, “What Can I IMITATE?”

16: Ask Yourself, “What Would _______ DO? ”

17: Ask STRANGERS for Help.

18: Never Take YES for an ANSWER.

19: WRITE It Down!

20: Walk AWAY from It.

Part Three: Selling – Or – How to Avoid Having to Scream, “Why doesn’t anyone get this great idea that could just win a Nobel Prize!?”

21: Sell It to YOU.

22: Sell It to OTHERS.

23: BUILD It.

24: Demonstrate Its Value with P.O.P.

25: Get SUPPORT for It.

26: Call It Something CATCHY.

27: Be PERSISTENT.

28: KEEP Having FUN with It.

Notes.

About the Author.

Index.

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