Making Innovation Pay: People Who Turn IP Into Shareholder ValueISBN: 978-0-471-73337-9
Hardcover
224 pages
March 2006
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"I strongly recommend it to NPD practitioners, consultants, and senior managers." (Journal of Product Innovation Management; 9/07)
"Informative and insightful. This edited compendium contains
eleven chapters featuring easy-to-read contributions…. The
book is laid out well, and it is a breezy read. Although the target
audience is senior executives and managers in the world of
business, the book is a very good collection for anyone interested
in intellectual property… Worth the time, money and
effort."
—Professor Jay Kesan, J.D., Ph.D., U. of Illinois
(Voiceless.com, October 4, 2006)
"Timely and insightful essays from ten leading practitioners – eleven if you count Berman himself. The book addresses serious topics, like fiduciary duties and risk management, with far more credibility thatn any one author or practitioner could." (les Nouvelles, September 2006)
"MIP is a must for senior management and a great resource for the IP practitioner. Thanks again, Bruce Berman, for putting IP management into a business perspective and maiking it more comprehensible to senior execuitves, professionals and managers alike." (les Nouvelles, September 2006)
"As a 37 year patent practitioner, I found the first 50 pages of
this book to be an eye-opener. It not only is worth the cost of the
book, but in my view is worth the entire cost of the seminar for
which it was offered as a preliminary read."
—Dave Stallard, Wood, Herron & Evans, L.L.P.
"In his new book, Making Innovation Pay, Berman writes that patent owners have the same rights as property owners to protect and prosper from their assets, and he taps some of the most recognized IP gurus in the game to show companies how best to accomplish that." (Corporate Dealmaker, Mar-Apr 2006)