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Licensing Best Practices Set

ISBN: 978-0-471-79443-1
Hardcover
840 pages
March 2006
List Price: US $283.95
Government Price: US $181.72
Enter Quantity:   Buy
Licensing Best Practices Set (0471794430) cover image

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

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