Pricing on Purpose: Creating and Capturing ValueISBN: 978-0-471-72980-8
Hardcover
400 pages
February 2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Pricing probably has a more
direct impact on profitability than most other factors, yet little
authoritative information has been published about it and companies
adopt various approaches, not all geared to getting the most for
their products or services. This unique book advocates a practical,
purposeful, profitable approach to pricing.
- Focuses exclusively on the art of pricing, and emphasizes the value to the customer.
- Discusses topics such as what and how people buy, the value proposition, the fallacy of commodity thinking, and the labor versus the subjective theories of value
- Includes examples of the 5 Cs of value (comprehend, create, communicate, convince, and capture),
- Includes real-life examples from a multitude of industries and well-known entrepreneurs.
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