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Textbook
Retailing in the 21st CenturyISBN: 978-0-471-72320-2
Paperback
288 pages
July 2005, ©2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- The authors begin by showing students how to clearly identify their values and goals, and stress the importance of strategy in every step of the decision to open a store.
- Coverage of researching brand names before using them, to ensure no one else came up with the idea first; and to legally protect your right to use it.
- The authors cover the most practical steps involved in opening a business—negotiating lease agreements and designing the space, choosing a legal structure for the business, writing a business plan and setting up all internal systems for ordering, bookkeeping and personnel matters.
- Several chapters on the marketing, advertising and overall promotion of a new business.
- Useful tips and advice for finding and hiring good employees as well as tips for how to conduct a good interview that gives clues about the candidate’s character, motivation, and skills.
- Coverage of store security, theft prevention for both customers and employees, and the insurance needed for a wide variety of mishaps and disasters.
- Thorough coverage of technology in retail- the author walk a prospective merchant through the most basic processes: purchasing a computer system, designing and maintaining a website, and doing business with customers and suppliers internationally
- The “How To’s” for reading and interpreting a financial report.
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