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Textbook
Retailing in the 21st CenturyISBN: 978-0-471-72320-2
Paperback
288 pages
July 2005, ©2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Preface.
Chapter 1: The Basics of Retailing.
Chapter 2: Branding Your Business.
Chapter 3: Retail Location and Design.
Chapter 4: Business Planning and Structure.
Chapter 5: Creating Internal Systems.
Chapter 6: Buying and Displaying Merchandise.
Chapter 7: Hiring, Managing, and Legal Responsibilities.
Chapter 8: Advertising.
Chapter 9: Making the Sales.
Chapter 10: Money Matters.
Chapter 11: Retailing for the Global Marketplace.
Glossary.
Index.
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