Pick Me: Breaking Into Advertising and Staying There

TARGETS THE SAME AUDIENCE AS  THE BESTSELLER, “HEY WHIPPLE, SQUEEZE THIS!” The book is for advertising students, people who want to get into advertising, and young creatives. Although Whipple is widely used as a textbook to introduce this audience to advertising, it’s really a copywriting book. “Pick Me!” does a much better job of targeting this audience and solving its #1 problem—how do I break into advertising?

INCLUDES CAREER ADVICE FROM AD INDUSTRY SUPERSTARS: The authors have begun approaching personal contacts such as Neil French, Jeff Goodby, Lee Clow, Chuck Porter, and other industry superstars to contribute essays on how they got their first jobs and what they wish they’d known when they were getting started in the ad world.

AUTHOR PLATFORM: As co-creative directors of a major agency, Janet Kestin and Nancy Vonk are very plugged in to the advertising community. They are frequently quoted in industry literature and have been profiled in USA Today, Adweek, Ad Age, Reader’s Digest, etc. Thousands of students and young professionals read their “Ask Jancy” column regularly—the book is based on this column.  Janet and Nancy are judges in major awards shows and speak regularly on advertising to public audiences.