Pick Me: Breaking Into Advertising and Staying There

Covers everything from choosing the right school, to creating a winning portfolio,  to getting the interview, landing the job, weathering office politics, and starting a successful career.

Includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad executive, and what they know now that they wish they’d known then.

Industry leaders answer students' toughest ad career questions like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout?