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New Product Development: Managing and Forecasting for Strategic Success

ISBN: 978-0-471-57226-8
Paperback
368 pages
December 1993
List Price: US $58.00
Government Price: US $29.58
Enter Quantity:   Buy
New Product Development: Managing and Forecasting for Strategic Success (0471572268) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
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