New Product Development: Managing and Forecasting for Strategic SuccessISBN: 978-0-471-57226-8
Paperback
368 pages
December 1993
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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STRUCTURING NEW PRODUCT DEVELOPMENT.
Why New Product Development?.
Mediating Turbulent Business Environments.
Anticipating Market Acceptance of New Products.
Preparing the Organization for New Product Development.
MANAGING NEW PRODUCT DEVELOPMENT.
The Ongoing Process of New Product Development.
Building a New Product Decision Support System.
NEW PRODUCT DEVELOPMENT AND FORECASTING.
Estimating Market Opportunity for New Products.
New Product Sales Forecasting.
New Product Financial Control.
IMPLEMENTING NEW PRODUCT DEVELOPMENT.
Test Marketing New Products.
Market Entry Decisions.
Launching and Tracking New Product Programs.
Notes.
Indexes.
Why New Product Development?.
Mediating Turbulent Business Environments.
Anticipating Market Acceptance of New Products.
Preparing the Organization for New Product Development.
MANAGING NEW PRODUCT DEVELOPMENT.
The Ongoing Process of New Product Development.
Building a New Product Decision Support System.
NEW PRODUCT DEVELOPMENT AND FORECASTING.
Estimating Market Opportunity for New Products.
New Product Sales Forecasting.
New Product Financial Control.
IMPLEMENTING NEW PRODUCT DEVELOPMENT.
Test Marketing New Products.
Market Entry Decisions.
Launching and Tracking New Product Programs.
Notes.
Indexes.
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