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New Product Development: Managing and Forecasting for Strategic Success

ISBN: 978-0-471-57226-8
Paperback
368 pages
December 1993
List Price: US $58.00
Government Price: US $29.58
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New Product Development: Managing and Forecasting for Strategic Success (0471572268) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.

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