Service Management : Strategy and Leadership in Service Business, 3rd EditionISBN: 978-0-471-49439-3
Paperback
256 pages
January 2001
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- New edition of an industry classic that offers proven advice on creating, reproducing, and refining business ideas
- Provocative as well as pragmatic - goes far beyond traditional notions about service, with a special emphasis on leadership and technology
- Provides a cogent perspective on companies producing intangibles and adapting to customers by selling combinations of tangibles and intangibles
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