New Economy Edge: Strategies and Techniques for Boosting Online ProfitabilityISBN: 978-0-471-49844-5
Paperback
272 pages
August 2001
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The Wiley New Economy Excellence series has a simple aim - to help
managers create and sustain competitive advantage in the new
economy. Written by series editor Jeremy Kourdi, New Economy Edge
is an inspiring look at how to create and develop profitable online
activities by grasping the impact of the Internet on employees,
markets, customers and business partners. Features include a review
of products and services suitable for new channels, a guide to
integrating 'clicks' into 'bricks', and an exploration of the
skills required to take a business forward once a new direction has
been set.
Other titles in the New Economy Excellence series include:
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0470841354
Other titles in the New Economy Excellence series include:
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0470841354