Citizen Brands: Putting Society at the Heart of your BusinessISBN: 978-0-471-49212-2
Hardcover
250 pages
April 2001
 Other Available Formats: Paperback
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"...Willmott argues his corner well..."
(Irish Times, 3rd August 2001)
(Irish Times, 3rd August 2001)
"...Citizen Brands should be read by everyone involved in
long-term business strategy and marketing...."
(Marketing 20 September 2001)
"...helpful summaries at the end of each chapter.....a sound and
thoughtful book which will make interesting reading..."
(Corporate Citizen, 1 September 2001)
"…clearly argued…Wilmott presents a convincing model…" (Marketer, January 2005)
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