Citizen Brands: Putting Society at the Heart of your BusinessISBN: 978-0-471-49212-2
Hardcover
250 pages
April 2001
Other Available Formats: Paperback
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MICHAEL WILMOTT is co-founder, with Melanie Howard, of the
Future Foundation, a commercial think-tank that specializes in
monitoring and forecasting consumer trends. After an initial career
in social and consumer research, Michael has spent the last 10
years providing market analysis and advice on futures strategy to
clients in both the public and private sectors. He is one of the
most respected forecasters working in the UK today and his views on
social and economic change are often sought by the media and
conference organizers. He has lectured at universities on both
sides of the Atlantic.
Published work while at the Future Foundation includes: The 24 Hour Society; the New Information Trade(on privacy, trust and database marketing); Inside Information on information and knowledge management in companies); and The Millennial Family (on the future of the family in Britain).
Published work while at the Future Foundation includes: The 24 Hour Society; the New Information Trade(on privacy, trust and database marketing); Inside Information on information and knowledge management in companies); and The Millennial Family (on the future of the family in Britain).