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Textbook
Project Marketing: Beyond Competitive BiddingISBN: 978-0-471-48664-0
Paperback
240 pages
April 2002, ©2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling.
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The book provides models and methods that are necessary to develop a constructive approach to project marketing.
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It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa.
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