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Winning At Retail: Developing a Sustained Model for Retail Success

ISBN: 978-0-471-47357-2
Hardcover
272 pages
June 2004
List Price: US $46.00
Government Price: US $23.46
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Preface vii

Acknowledgments xv

Part I The Theory

Chapter 1 Est: A Compass to Avoid Retail’s Black Hole 3

Chapter 2 Customers Are #1—Now It’s Time for

Retailers to Start Treating Them That Way 21

Part II The Practice

Chapter 3 Cheap-Est: Winning with Price 43

Chapter 4 Big-Est: Winning with Dominant Assortments 61

Chapter 5 Hot-Est: Winning with Fashion 83

Chapter 6 Easy-Est: Winning with Solution-Oriented Service 101

Chapter 7 Quick-Est: Winning with Fast Service 121

Chapter 8 Putting Est to Work 139

Part III The Future

Chapter 9 Est Isn’t Forever: Retail Is Tougher Than Ever 161

Chapter 10 Developing Tomorrow’s Hot Ideas 177

Chapter 11 Putting the Customer in Control 199

Chapter 12 A Glance at the Future 225

Notes 241

Index 247

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