Battling for Competitive Advantage

ISBN: 978-0-471-46854-7

Hardcover

240 pages

January 2004

Other Available Formats: Paperback, E-book

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THE AUTHOR IS AN ADJUCT PROFESSOR IN THE NATIONAL SECURITY STUDIES PROGRAM AT GEORGETOWN UNIVERSITY.
COMPELLING STRATEGY FROM A RESPECTED, KEY MILITARY MANAGEMENT EXPERT. The Pentagon has undergone more reengineering in the last two decades than most corporations. There are key analogies between the way the military fights terrorists and the new challenges businesses face on a global scale.
IMUS LOVES ALLARD. In addition to regular and frequent NBC, MSNBC, and CNBC appearances, Allard is a regular guest on Don Imus and a host of other radio shows. He frequently addresses business groups as a keynote speaker on international affairs and business strategy.