Trust: Releasing the Energy to SucceedISBN: 978-0-471-49130-9
Hardcover
256 pages
October 2001
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The new economy has changed the rules of the game in business, and
the speed at which businesses operate and interact. Corporate
success has therefore never been more dependent on the contribution
of first-rate people, who give more than merely adequate
performance at work and in turn, trust has become a topic of
considerable importance within organization, as people need to be
engaged and motivated by their role in order to go the "extra
mile". Low trust is characterised by defensive, protective and
legalistic behaviour (with the potential to financially damage a
company), whereas high trust can help create real competitive
advantage in the marketplace through promoting effective
collaboration, involvement and loyalty which in turn generate
energy and innovation among employees.
The organisations with a high level of trust have teams of people that are highly motivated and co-operative and command respect and loyalty from their customers. This can lead to the fulfilment of a company's mission and goals, and eventually, financial success. Yet trust is not an easy commodity to achieve and maintain, with employees increasingly demand more, and less obvious, compensations than financial benefits alone, such as job autonomy and ownership, and the market value of their role. Fulfilment of these 'hidden' rewards can lead to employee commitment and passion based on trust, which are valuable assets when employee retention is at a premium -many people are choosing to opt out of the corporate economy to work freelance, or for the new, small and entrepreneurial e-businesses start-ups. This book shows, through practical guidance and examples, how trust can be harnessed to create real competitive advantage within an organisation's strategic aims.
The organisations with a high level of trust have teams of people that are highly motivated and co-operative and command respect and loyalty from their customers. This can lead to the fulfilment of a company's mission and goals, and eventually, financial success. Yet trust is not an easy commodity to achieve and maintain, with employees increasingly demand more, and less obvious, compensations than financial benefits alone, such as job autonomy and ownership, and the market value of their role. Fulfilment of these 'hidden' rewards can lead to employee commitment and passion based on trust, which are valuable assets when employee retention is at a premium -many people are choosing to opt out of the corporate economy to work freelance, or for the new, small and entrepreneurial e-businesses start-ups. This book shows, through practical guidance and examples, how trust can be harnessed to create real competitive advantage within an organisation's strategic aims.