Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Revised and Updated

Foreword by Bob Eaton.

Acknowledgments.

Prologue.

PART I: THE STORY OF CHRYSLER’S SECOND TURNAROUND.

Déjà Vu All Over Again.

The Patient Heals Himself: Bringing Platform Teams to Chrysler.

“We Just Did It”: The Story of the Viper.

PART II: LUTZ’S IMMUTABLE LAWS OF BUSINESS.

LAW 1 The Customer Isn’t Always Right.

LAW 2 The Primary Purpose of Business Is Not to Make Money.

LAW 3 When Everybody Else Is Doing It, Don’t!

LAW 4 Too Much Quality Can Ruin You.

LAW 5 Financial Controls Are Bad!

LAW 6 Disruptive People Are an Asset.

LAW 7 Teamwork Isn’t Always Good.

PART III: LUTZ’S COROLLARIES, OR “THE REST OF THE STORY!”.

It’s Okay to Be Anal Sometimes.

A Little Fear, in Reality, Ain’t All That Bad.

Leadership Is All about Common Sense, Which, Unfortunately, Is Not All That Common.

Some Squeaky Wheels Don’t Get the Grease, or Pros and Cons of Being a Change Agent.

Epilogue.

Index.