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Beyond Listening: Learning the Secret Language of Focus Groups

Bonnie Goebert
ISBN: 978-0-471-39562-1
Hardcover
240 pages
December 2001
List Price: US $53.00
Government Price: US $27.03
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

??there are some useful observations about the limitations of focus groups?? (Marketing, 31 July 2003)

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