The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies ValueISBN: 978-0-471-35659-2
Hardcover
336 pages
September 2000
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Built to Change.
MANDATE: BUILD THE CUSTOMER'S COMMUNITY.
Grow the Masterbrand Community.
Interactivate the Brand.comm.
Extend the Online Community.
Masterbrand: Sun Microsystems.
THE INSIDE JOB: COACH THE CUSTOMER'S TEAM.
Coach the Customer's Team.
Organize to Brand-Build.
Masterbrand: Charles Schwab & Co.
Unify the Diverse Community.
THE WORLD OUTSIDE: MANEUVER THE MASTERBRAND.
Outbrand the Competition.
Masterbrand: America Online.
Interglocalize the Masterbrand.
Moving Forward with the Mandate.
Epilogue.
Endnotes.
Additional Sources.
Acknowledgments.
Index.
About the Authors.
MANDATE: BUILD THE CUSTOMER'S COMMUNITY.
Grow the Masterbrand Community.
Interactivate the Brand.comm.
Extend the Online Community.
Masterbrand: Sun Microsystems.
THE INSIDE JOB: COACH THE CUSTOMER'S TEAM.
Coach the Customer's Team.
Organize to Brand-Build.
Masterbrand: Charles Schwab & Co.
Unify the Diverse Community.
THE WORLD OUTSIDE: MANEUVER THE MASTERBRAND.
Outbrand the Competition.
Masterbrand: America Online.
Interglocalize the Masterbrand.
Moving Forward with the Mandate.
Epilogue.
Endnotes.
Additional Sources.
Acknowledgments.
Index.
About the Authors.
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