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2 matches for "Lynn B. Upshaw"
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
by Lynn B. Upshaw
June 1995
,
Hardcover
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Lynn B. Upshaw, Earl L. Taylor
September 2000
,
Hardcover
Related Subjects
Marketing Management
