Textbook

Hospitality Sales: A Marketing Approach

ISBN: 978-0-471-29679-9

Hardcover

352 pages

List Price:	US $140.95
Government Price:	US $105.56
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Hospitality Sales: A Marketing Approach (0471296791) cover image

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Focuses on personal selling, which links operations to marketing. Focuses on communicating solutions to fit customer needs.
Presents the nuts and bolts of hospitality sales with attention to current technology, both management and operations and customer service technology.
Examines the growing presence of supplier partnerships and relationship marketing.
Real-world case examples illustrate current concepts and practices that are relevant to students who will be entering into a hospitality career.
End-of-Chapter Summaries at the end of each chapter help students focus on the main concepts of each chapter and review key concepts