On Target: How the World's Hottest Retailer Hit a Bull's-EyeISBN: 978-0-471-25067-8
Hardcover
224 pages
March 2003
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgments.
Introduction.
Chapter 1. The Target Difference.
Chapter 2. The Right Stuff.
Chapter 3. Inside the Mind of the Bargain Hunter.
Chapter 4. Advertising and Promotion.
Chapter 5. Service and Technology.
Chapter 6. The Legend of George Draper Dayton.
Chapter 7. The Next Generation.
Chapter 8. Management Excellence.
Chapter 9. Guides for Growth.
Chapter 10. Philanthropy.
Chapter 11. Challenges.
Appendix A. Target Corporation Financial Facts.
Appendix B. Target Corporation Historic Highlights.
Notes.
Index.
Introduction.
Chapter 1. The Target Difference.
Chapter 2. The Right Stuff.
Chapter 3. Inside the Mind of the Bargain Hunter.
Chapter 4. Advertising and Promotion.
Chapter 5. Service and Technology.
Chapter 6. The Legend of George Draper Dayton.
Chapter 7. The Next Generation.
Chapter 8. Management Excellence.
Chapter 9. Guides for Growth.
Chapter 10. Philanthropy.
Chapter 11. Challenges.
Appendix A. Target Corporation Financial Facts.
Appendix B. Target Corporation Historic Highlights.
Notes.
Index.