A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing GeniusISBN: 978-0-471-23608-5
Hardcover
120 pages
November 2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The Story Behind the Fable.
Chapter 1. The Arrival.
Chapter 2. What Is the Essence of Marketing?
Chapter 3. What's Branding All About?
Chapter 4. What Should Be My Product Strategy?
Chapter 5. How Do I Get My Pricing Right?
Chapter 6. Are There Limits to Growth?
Chapter 7. What Is Good Research?
Chapter 8. How Do I Evaluate Advertising?
Chapter 9. How Do I Pick the Right Medium?
Chapter 10. How Important Are Logos?
Chapter 11. What Mistakes Are Made Most Often?
Epilogue.
Chapter 1. The Arrival.
Chapter 2. What Is the Essence of Marketing?
Chapter 3. What's Branding All About?
Chapter 4. What Should Be My Product Strategy?
Chapter 5. How Do I Get My Pricing Right?
Chapter 6. Are There Limits to Growth?
Chapter 7. What Is Good Research?
Chapter 8. How Do I Evaluate Advertising?
Chapter 9. How Do I Pick the Right Medium?
Chapter 10. How Important Are Logos?
Chapter 11. What Mistakes Are Made Most Often?
Epilogue.
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