A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing GeniusISBN: 978-0-471-23608-5
Hardcover
120 pages
November 2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"...a fascinating and simple read, ideal for the CEO or senior
executive who wants some light-hearted yet valuable answers..."
(Professional Manager, May 2003)
"...I would recommend it equally to those with little or no experience...an easy to read, accessible and lighthearted..." (Managing Information, September 2003)
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