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Media Training 101: A Guide to Meeting the Press

ISBN: 978-0-471-27155-0
Hardcover
256 pages
September 2003
List Price: US $38.00
Government Price: US $19.38
Enter Quantity:   Buy
Media Training 101: A Guide to Meeting the Press (0471271551) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
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