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Textbook
Global and Transnational Business: Strategy and Management, 2nd EditionISBN: 978-0-470-85126-5
Paperback
496 pages
October 2004, ©2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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This extensively revised and updated second edition of Global
and Transnational Business, builds on the success of the first
edition in discussing the complex strategic issues involved in
global and international business.
Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.
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