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Textbook

Global and Transnational Business: Strategy and Management, 2nd Edition

ISBN: 978-0-470-85126-5
Paperback
496 pages
October 2004, ©2004
List Price: US $79.95
Government Price: US $53.72
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Global and Transnational Business: Strategy and Management, 2nd Edition (0470851260) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • Includes revised case studies from different industries which illustrate themes discussed in the text
  • New content includes coverage of:

    • leadership in transnational organizations
    • cultural issues in international management
    • entrepreneurship and SMEs in global business
    • eCommerce
    • the anti-globalization movement.
  • A supporting website will provide a host of supplementary materials for lecturers: PowerPoint slides, web-based exercises, links to other sites, essay questions and answers, and more

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