Textbook
Global and Transnational Business: Strategy and Management, 2nd EditionISBN: 978-0-470-85126-5
Paperback
496 pages
October 2004, ©2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Includes revised case studies from different industries which illustrate themes discussed in the text
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New content includes coverage of:
- leadership in transnational organizations
- cultural issues in international management
- entrepreneurship and SMEs in global business
- eCommerce
- the anti-globalization movement.
- A supporting website will provide a host of supplementary materials for lecturers: PowerPoint slides, web-based exercises, links to other sites, essay questions and answers, and more