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Textbook
Global and Transnational Business: Strategy and Management, 2nd EditionISBN: 978-0-470-85126-5
Paperback
496 pages
October 2004, ©2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Explores key issues in the management and co-ordination of global companies
- Analyses forces at work in the international business environment and their implications for business strategy
- Contains numerous case studies of differing lengths - short cameo cases reinforce themes explored in the text, and longer case studies are used to unify the main themes of the book
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