Customize the Brand : Make it more desirable and profitableISBN: 978-0-470-84822-7
Hardcover
192 pages
November 2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"…our new guru…Nilson’s book ranges over a good deal of ground…" (Market Leader, Winter 2002)
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