The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events

Acknowledgements.

Chapter 1: The Strategic Planning of Event Design.

External Objectives.

Internal Objectives.

Day One Client Itinerary.

Day Two Client Itinerary.

Day Three Client Itinerary.

Day Four Client Itinerary.

Day Five Client Itinerary.

Day Six Client Itinerary.

Day Seven Client Itinerary.

Chapter 2: Preparing the Proposal.

The Proposal Request.

The Qualification Meeting.

The Proposal.

Proposal Preparation: The Initial Steps.

Making Contact With Key Suppliers.

Proposal Preparation.

Chapter 3: The Body of the Proposal.

Cover Letter.

Destination Review.

Transportation Requirements.

Hotel Information.

Day-by-Day Detailed Itinerary.

Grid.

Cost Summary Sheet.

Detailed Program Inclusions.

Program Options and Enhancements.

Company Profile.

References.

Backup Material.

Bringing It All Together.

Chapter 4: Management Fees.

Four Types of Fees.

Chapter 5: Contractual Negotiations With Suppliers.

Negotiating With Suppliers.

Chapter 6: Client Contracts.

The Three Rules of Contracts.

Areas Covered in the Client Contract.

Payment.

Liability and Responsibility.

Dates and Other Details.

Food and Beverage Hazards.

Technical Riders and Other Requirements.

Doing Your Homework.

Chapter 7: Safety and Security.

Travel Information.

Checklists for Out of Town Events.

Ensuring Client Safety.

Other Safety Issues.

New Areas of Consideration for Safety and Security.

Chapter 8: Event Planning Technology Tools and Emerging Trends.

Event Planning Technology Options.

Chapter 9: Multicultural and Foreign Event Planning.

Local Customs, Protocol and Etiquette.

Religious Beliefs.

Local Cultural and Political Matters.

Chapter 10: Event and Program Branding.

Establishing a Brand.

The Branded Image.

Program Branding.

The Branding Commitment.

Protecting the Client's Image and Standards.

Chapter 11: Conclusion.

Appendix.

Sample Proposal/Senior Management.

Sample Proposal/Incentive Sales Group.

Index.