The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special EventsISBN: 978-0-470-83188-5
Hardcover
352 pages
July 2002
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Judy Allen is one of the world's leading authorities on
staging, event and lifestyle design and the bestselling author of
ten books for the professional, business and consumer markets.
Allen, a master of creative design, has flawlessly executed
successful special events-corporate, social, and celebrity-for up
to 2,000 guests at a time in more than 30 countries around the
world. She has designed and produced memorable events such as
Disney's worldwide theatrical opening-night gala for Beauty and
the Beast, and the orchestration of Oscar-winning director
Norman Jewison's 25th anniversary celebration for Fiddler on the
Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living (www.sensualhomeliving.com) and other initiatives.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living (www.sensualhomeliving.com) and other initiatives.