ROI of Social Media: How to Improve the Return on Your Social Marketing Investment

Social media has sprung on the scene as the next big thing for connecting to friends and for personal branding for individuals.  How do businesses justify the time, effort and expense of social media; what’s the payoff for the time, effort and technology?  This book will explore the justifications and tactics of evaluating and improving return-on-investment (ROI) businesses need to track to justify an investment in social marketing to connect to customers, prospects, employees and stakeholders.   

“ROI of Social Media: How to Improve the Return on Your Social Marketing Investment” (ISBN: 978-0-470-82741-3; John Wiley & Sons) will help the marketing department answer the question: “How can the enterprise use social media marketing most effectively to drive more revenue, profit, brand and share at highest ROI and least risk?”

This book uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media.   Guy R. Powell, Steven W. Groves and Jerry Dimos have done the hard work to uncover and reveal the secrets the big boys use so you don't have to.

It includes an 8-Step process for marketers to set up their social media metrics and calculate ROI and a readily referenced ‘Media Engagement Framework’ that encompasses traditional and social marketing in a holistic approach. Case studies cover large and small consumer marketers, large and small business-to-business marketers, and social media tools developers in the US, Europe & Asia.  They include companies from Asia, Europe and North America and markets as diverse as fast moving consumer goods (FMCG), consumer packaged goods (CPG), media, technology and ecommerce.