Islamic Branding and Marketing: Creating A Global Islamic BusinessISBN: 978-0-470-82539-6
Hardcover
256 pages
June 2011
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Dr. Paul Temporal is a leading global expert on brand
strategy and management. He has over 30 years of experience in
consulting and training, and is a much sought after international
speaker. He has consulted for many of the top corporations and
governments around the world, and is well known for his practical
and results-oriented approach.
He is an Associate Fellow at Saïd Business School, Executive Education Centre, and at Green Templeton College, University of Oxford as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University.
As part of his work at Oxford University, Dr. Temporal directs a research and education project on Islamic branding and marketing.
He is a frequent contributor to the global media and has published numerous bestselling books, including Advanced Brand Management, Branding in Asia, Asia's Star Brands, Romancing the Customer, and The Branding of MTV.
He is an Associate Fellow at Saïd Business School, Executive Education Centre, and at Green Templeton College, University of Oxford as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University.
As part of his work at Oxford University, Dr. Temporal directs a research and education project on Islamic branding and marketing.
He is a frequent contributor to the global media and has published numerous bestselling books, including Advanced Brand Management, Branding in Asia, Asia's Star Brands, Romancing the Customer, and The Branding of MTV.