Wiley.com
Print this page Share

Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition

ISBN: 978-0-470-82449-8
Hardcover
256 pages
March 2010
List Price: US $46.00
Government Price: US $23.46
Enter Quantity:   Buy
Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition (0470824492) cover image

Dr. Paul Temporal is Asia's leading global expert on brand strategy and management. He has over 25 years of experience in consulting and training, and is a much sought after speaker. He has consulted for many of the top corporations and governments in Asia and across the world, and is well known for his practical and results-oriented approach. He is an Associate Fellow at the University of Oxford's Said Business School and Green Templeton College, as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University, China. Dr. Temporal has published numerous bestselling books, including Branding in Asia, Romancing the Customer, Hi-Tech Hi-Touch Branding, Asia's Star Brands, and The Branding of MTV. He can be contacted at temporalbrand.com.

More By This Author

Back to Top