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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition

ISBN: 978-0-470-65093-6
Paperback
888 pages
April 2011
List Price: US $50.00
Government Price: US $32.00
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition (0470650931) cover image

Supplementary Exercises in JMP to Accompany Data Mining Techniques, 3rd EditionDatasets and supplementary exercises for applying data mining techniques in JMP. These exercises, which were developed by Michael Berry, correspond to topics covered in Data Mining Techniques for Marketing, Sales, and Customer Relationship Management, 3rd Edition, by Gordon S. Linoff and Michael J. A. Berry.