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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition

ISBN: 978-0-470-65093-6
Paperback
888 pages
April 2011
List Price: US $50.00
Government Price: US $32.00
Enter Quantity:   Buy
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition (0470650931) cover image

GORDON S. LINOFF and MICHAEL J. A. BERRY are the founders of Data Miners, Inc., a consultancy specializing in data mining. They have jointly authored two of the leading data mining titles in the field, Data Mining Techniques and Mastering Data Mining (both from Wiley). They each have decades of experience applying data mining techniques to business problems in marketing and customer relationship management.

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