Visual Data Mining: Techniques and Tools for Data Visualization and MiningISBN: 978-0-471-14999-6
Paperback
424 pages
May 2002
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Marketing analysts use data mining techniques to gain a reliable
understanding of customer buying habits and then use that
information to develop new marketing campaigns and products. Visual
mining tools introduce a world of possibilities to a much broader
and non-technical audience to help them solve common business
problems.
- Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free
- Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making
- Shows how to solve numerous business problems by applying various tools and techniques
- Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining