Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentISBN: 978-0-470-58378-4
Hardcover
272 pages
April 2010
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Jim Sterne produced the world's first "Marketing on the
Internet" seminar series in 1994. Today, Sterne is an
internationally known speaker on digital marketing and customer
interaction and aconsultant to Fortune 500 companies and Internet
entrepreneurs. He is founder of the eMetrics Marketing Optimization
Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.
For more information, please visit JimSterne.com.