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Social Media Metrics: How to Measure and Optimize Your Marketing Investment

ISBN: 978-0-470-58378-4
Hardcover
272 pages
April 2010
List Price: US $24.95
Government Price: US $12.72
Enter Quantity:   Buy
Social Media Metrics: How to Measure and Optimize Your Marketing Investment (0470583789) cover image

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.

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