Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentISBN: 978-0-470-58378-4
Hardcover
272 pages
April 2010
 |
||||||
Foreword.
Acknowledgments.
Introduction: Getting Started—Understanding the Ground Rules.
Chapter 1 Getting Focused—Identifying Goals.
Chapter 2 Getting Attention—Reaching Your Audience.
Chapter 3 Getting Respect—Identifying Influence.
Chapter 4 Getting Emotional—Recognizing Sentiment.
Chapter 5 Getting Response—Triggering Action.
Chapter 6 Getting the Message—Hearing the Conversation.
Chapter 7 Getting Results—Driving Business Outcomes.
Chapter 8 Getting Buy-In—Convincing Your Colleagues.
Chapter 9 Getting Ahead—Seeing the Future.
Appendix: Resources.
Index.
Related Titles
More By These Authors
General & Introductory Business & Management
Read an Excerpt
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
