Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

Introduction: A Primer for Board Members and Nonprofit Executives ix
Ted Hart

About the Editors xvii

Part I Effective Management and Leadership Tools 1

Chapter 1 The ROI of Social Media 3
Beth Kanter

Chapter 2 Path to Managing Your Organization Using Online Tools 25
Michael Sola and Tim Kobosko

Chapter 3 E-governance is Good Governance 45
Dottie Schindlinger and Leanne Bergey

Chapter 4 Social Collaboration and Productivity 63
Russell M. Artzt, John Murcott, and Mark Fasciano

Chapter 5 Insight Tools for Surviving and Thriving 83
Roger M. Craver and Ryann Miller

Chapter 6 Demystifying Online Metrics 103
Steve MacLaughlin

Part II Managing Fundraising and Building Communities Online 129

Chapter 7 Managing Fundraising and Building Communities Online 131
Adrienne D. Capps

Chapter 8 The Nonprofit Leader’s Volunteer Recruitment and Retention Strategies 159
Walter P. Pidgeon Jr.

Appendix 8A Highlights of America’s Philanthropic and Volunteering Heritage 177

Appendix 8B Creative Marketing Example 179

Chapter 9 How Successful are Your Social Media Efforts? 181
Danielle Brigida and Jonathon D. Colman

Chapter 10 Social “Trysumers” 203
Marcelo Iniarra Iraegui and Alfredo Botti

Chapter 11 Social Networks 223
Philip King

Chapter 12 Prospect Modeling, Prospect Research 241
Lawrence C. Henze

Chapter 13 No Borders 269
Andrew Mosawi and Anita Yuen

Part III Making Technology Work for Your Organization 289

Chapter 14 Effective Web Design 291
Allan Pressel

Chapter 15 Multichannel Fundraising 315
Michael Johnston and Matthew Barr

Appendix 15A Competency Profile of a Manager or Director of Integrated Fundraising 339

Chapter 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft 345
Catherine N. Pagliaro

Chapter 17 Mobile Technology 367
Ben Rigby

Case Study Transforming Activists into Donors---Nicolas Hulot Foundation Case Study 385
Frédéric Fournier

Notes 399

AFP Code of Ethical Principles and Standards 407

A Donor Bill of Rights 408

Index 409