Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers, 2nd EditionISBN: 978-0-471-20987-4
Hardcover
600 pages
March 2002
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"Fundraising Fundamentals is a practical and valuable resource for
fundraising professionals, trustees, philanthropists, and nonprofit
executives who aspire to raise substantial monies for worthy
causes. I have utilized Jim Greenfield's literature in various
fundraising courses . . . my students have benefited from the
theory and substance that Jim so clearly conveys along with
real-life models that can be applied to their respective
organizations."
-Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel
Former Chair of the Association of Professionals Foundation Board
Adjunct Professor of Philanthropy, Columbia University
Proven methods and techniques for running a successful annual giving campaign
Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:
* How to find likely first-time donors
* Membership organizations and donor clubs
* Methods of donor renewal, upgrading, and reward
* Recruiting and training volunteer solicitors
* Multimedia and Internet soliciting techniques
-Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel
Former Chair of the Association of Professionals Foundation Board
Adjunct Professor of Philanthropy, Columbia University
Proven methods and techniques for running a successful annual giving campaign
Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:
* How to find likely first-time donors
* Membership organizations and donor clubs
* Methods of donor renewal, upgrading, and reward
* Recruiting and training volunteer solicitors
* Multimedia and Internet soliciting techniques