Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

"Just as "Internet Management for Nonprofits" advises its readers to do, the book is available via different channels - including Kindle, online, e-mail updates and hardcover - and takes on the appropriate identity in each. Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make non-profit management easier. Chapter one starts off with one of the more controversial topics in marketing today "The ROI of Social Media", and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters." (Fundraising Success Magazine, September 2010)