Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing RetailISBN: 978-0-470-40091-3
Hardcover
272 pages
September 2009, Jossey-Bass
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction.
1: Gen Y Is from Mercury.
2: They Shop Like They’re from a Different Planet Than Their Parents’, Too.
3: The Whys Behind the Buys.
4: The Lives, Minds, and Hearts of Today’s Tweens, Teens, and Twenty-Somethings.
5: Sex, Love, and Shopping.
6: Influence: The Force That Is Gen Y.
7: What Works with Gen Y.
8: Adapting to Gen Y’s Shopping Preferences and Power: Views from Our Experts.
Notes.
Acknowledgments.
About the Authors.
Index.
Related Titles
Consumer Behavior
Read an Excerpt
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