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Textbook
Marketing Communications: A Brand Narrative ApproachISBN: 978-0-470-31992-5
Paperback
612 pages
December 2009, ©2010
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Micael Dahlen is Associate Professor in Business Administration, Centre for Consumer Marketing, Stockholm School of Economics.
Fredrik Lange is Assistant Professor, Centre for Consumer Marketing, Stockholm School of Economics.
Terry Smith is Senior Lecturer in the Department of Marketing, Tourism and Events Management at the University of Chester.
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