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Textbook

Marketing Communications: A Brand Narrative Approach

Micael Dahlen, Fredrik Lange, Terry Smith
ISBN: 978-0-470-31992-5
Paperback
612 pages
December 2009, ©2010
List Price: US $73.95
Government Price: US $49.88
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Marketing Communications: A Brand Narrative Approach (0470319925) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Resources for Instructors

Lecturer Companion Website
Visit the companion website at: www.marketing-comms.com for a full range of Instructor and Student Resources including Case Teaching Notes, PowerPoint slides, Test Bank, Video Clips and Interactive Glossary.

 

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