Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of GoliathsISBN: 978-0-470-26035-7
Hardcover
240 pages
October 2009
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
Preface.
About the Authors.
1: Selling to Giants Will Transform Your Business.
2: Small Businesses Are Uniquely Qualified to Sell to Giants.
3: Finding Friendly Giants.
4: How Corporations Buy.
5: What's Preventing You From Winning Big?
6: The Mental Side of Selling to the Giants.
7: Positioning Yourself to Sell to the Giants.
8: Learning the Buyer's Language.
9: Developing Your Sales Presentation.
10: Making a Successful Bid.
11: You've Won It, Now Build On It.
Index.
Related Titles
More By These Authors
General Marketing & Sales
Read an Excerpt
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
