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Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know

ISBN: 978-0-470-24336-7
Hardcover
224 pages
April 2008
List Price: US $24.95
Government Price: US $12.72
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Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know (0470243368) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
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